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The logo is the smallest part of this.
An identity is not a set of files. It is the decision about who the brand is, made once and then held to, so that everything afterwards agrees with itself.
01 What it covers
Brand and corporate identity
Who the brand is, settled before anyone draws anything. The part most work skips, and the reason most work does not hold.
Logo design
One mark that still reads at the size of a profile picture and still means something at the size of a building.
Visual identity
Color, type, image and motion, plus the rules that keep them together when twenty people are using them.
Brand guidelines
Written so the next person who touches the brand cannot quietly undo it.
Every visual asset the brand needs
Cards, decks, packaging, signage, social templates. Whatever the brand actually uses on an ordinary Tuesday.
An identity is what a human truth looks like. Find the truth first and design stops being a matter of taste and starts being a matter of accuracy.
02 What you get
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Tell us what you are trying to achieve. The first conversation is free and you will get a straight answer about what it takes.